The Lynx is a restaurant and lounge located inside The Grand Mercure Kemayoran, Jakarta. Rubicube has developed The Lynx brand concept of ‘Hidden Paradise’ that is well translated into desirable, relaxed, and opulent brand attributes. The combination of natural green, sophisticated gold, and mysterious dark grey color is used in all The Lynx brand identity and brand applications to create a sophisticated and prestigious visual look.
Discovery, Envisioning, Realization, Production
Copper, The Urban Grill