Rubicube Creative played a pivotal role in shaping the brand identity of Discovery Ancol, part of the renowned Discovery Hotels & Resorts management. We developed a comprehensive brand concept and design that reflects the elegance and contemporary style of the property. Our expertise in brand architecture helped create a cohesive brand identity, while our marketing collaterals enhanced the hotel's visibility and allure. The brand expression and identity guidelines we crafted ensure consistency across all touchpoints, elevating the guest experience and capturing the essence of the exceptional services and attractions offered at Ancol Dreamland Park.

Rubicube Creative refined Discovery Ancol's brand, delivering a cohesive identity, impactful marketing, and an elevated guest experience.

Discovery Ancol

A restaurant bar covered in the colorful spirit of Peruvian tones and Peru’s diverse culinary heritage. The perfect place to share food & cocktails as they have it all: stunning presentation, experience, taste, and creative environments.

Inspired by the vivid hues and patterns of Peru’s tribal art, we try to mix these colors above a black tone shade that makes the brand’s identity more elegant, seductive, and intriguing.

A restaurant bar covered in the colorful spirit of Peruvian tones and Peru’s diverse culinary heritage. The perfect place to share food & cocktails as they have it all: stunning presentation, experience, taste, and creative environments.

INCA

This is an overseas branding project in Kenya for an urban brasserie that emphasizes fire-grilled steak and seafood. Inspired by its interior that utilizes copper material and color, paired with a warm and intimate ambiance, we developed the Concept and Identity design for Copper.

Copper, The Urban Grill

The Lynx is a restaurant and lounge located inside The Grand Mercure Kemayoran, Jakarta. Rubicube has developed The Lynx brand concept of ‘Hidden Paradise’ that is well translated into desirable, relaxed, and opulent brand attributes.

The combination of natural green, sophisticated gold, and mysterious dark grey color is used in all The Lynx brand identity and brand applications to create a sophisticated and prestigious visual look.

The Lynx is a restaurant and lounge located inside The Grand Mercure Kemayoran, Jakarta. Rubicube has developed The Lynx brand concept of ‘Hidden Paradise’ that is well translated into desirable, relaxed, and opulent brand attributes.

The Lynx

Services