Cendana Homes build to offer better homes for young families in a greener living environment. Located at the heart of Lippo Karawaci Village, it has hundreds of hectares of land still developing, easy access to the city, and MRT line routes in progress, surrounded by prestigious schools, universities, hospitals, shopping malls, and business districts. Rubicube Creative support Cendana Homes in creating their branding identity that can represent the concept of modern green and stylish urban living.

Rubicube developed Cendana Homes’s Brand Identity based on green living, just like a living tree. The tree trunk rooted firmly to the earth represents the growing township and the growing investment that comes along with it.  The four main branches represent the 4 clusters: Cendana Spring, Cendana Hills, Cendana View, and Cendana Place. While the 12 leaves represent all the benefits, the residents will have by living at Cendana Homes.

Cendana Homes build to offer better homes for young families in a greener living environment. Located at the heart of Lippo Karawaci Village, it has hundreds of hectares of land still developing

Cendana Homes by Lippo Group

Since its establishment in 1976, Bina Pertiwi, a B2B company focusing on the nation’s Agriculture Industry, finally planned to rebrand its corporate culture, portfolio, and branding in 2018. As part of PT United Tractors Tbk (UT), we thoroughly aligned its research, strategy, and brand design resulting in a Stronger Brand Architecture, Stronger Brand Positioning, Stronger Brand Image & Stronger Brand Equity.

The brandmark is designed in blue and green to represent a synergy and a harmonious relationship between Bina Pertiwi Company internals and its customers.

Bina Pertiwi
As part of PT United Tractors Tbk (UT), we thoroughly aligned its research, strategy, and brand design resulting in a Stronger Brand Architecture, Stronger Brand Positioning, Stronger Brand Image & Brand Equity.

Bina Pertiwi

Rubicube Creative developed a comprehensive branding strategy for Spring Valley, a residential community in Sentul City that combines Scandinavian minimalism with a spectacular view of Mount Pancar. Our team designed a unique logo and visual identity inspired by the natural beauty of Sentul City and the growth potential of Spring Valley. Our services included creating a cohesive brand concept, identity design, marketing collaterals, and a grand brochure to showcase the harmonious blend of design, nature, and modern living in this sought-after community.

Rubicube Creative crafted a cohesive branding strategy for Spring Valley in Sentul City, inspired by its natural beauty and Scandinavian minimalism. Our work included logo design, identity development, marketing materials, and a grand brochure to showcase this harmonious and modern community.

Spring Valley at Sentul City

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