With daily passengers that can reach up to 90 thousand per day, business lines in the Jakarta MRT tunnel have also sped up. Therefore, we helped the MRT team design a marketing tool in the form of a 160-page PDF that is not only good in presentation but must also be clear, easy to navigate, read, and understand. From designing the layout of its graphic elements, colors, icons, and typography systems, we must ensure a good continuity flow that makes it easier for the MRT Jakarta team to present its message to its prospective tenants.
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