Malaychan is a harmonious blend of Peranakan and local culture, celebrating the rich history, colors, and traditions of these diverse worlds. At Rubicube Creative, we crafted a cohesive identity that reflects Malaychan's unique culinary adventures, designed striking in-store and marketing collaterals, and developed an engaging social media content strategy. Our creative approach encapsulates the essence of Malaychan, inviting patrons to experience nostalgic flavors in their everyday kitchen.
Discovery, Envisioning, Realization, Production
Suji Suan Cai Yu