Cendana Homes build to offer better homes for young families in a greener living environment. Located at the heart of Lippo Karawaci Village, it has hundreds of hectares of land still developing, easy access to the city, and MRT line routes in progress, surrounded by prestigious schools, universities, hospitals, shopping malls, and business districts. Rubicube Creative support Cendana Homes in creating their branding identity that can represent the concept of modern green and stylish urban living. Rubicube developed Cendana Homes’s Brand Identity based on green living, just like a living tree. The tree trunk rooted firmly to the earth represents the growing township and the growing investment that comes along with it. The four main branches represent the 4 clusters: Cendana Spring, Cendana Hills, Cendana View, and Cendana Place. While the 12 leaves represent all the benefits, the residents will have by living at Cendana Homes.
Discovery, Envisioning, Realization