CARTEL – CreAtive Rest(Art) HoTEL is a fusion between ‘modern patriotism’ with Indonesian Art & Culture in an urban setting boutique hotel. Every corner and room showcases contemporary Indonesian artists’ works in colorful yet harmonious interior settings. Traditional Indonesian cuisine is served in an open restaurant concept. It sets a new tone for young millennial travelers to have a unique ‘artistic-nationalism’ staycation or vacation experience they won’t get anywhere else. Rubicube designs its Branding Image from the beginning, ensuring that the ‘modern patriotism’ concept is consistently applied in all marketing collaterals, graphical artworks, stationery, and social media appearances.
Discovery, Envisioning, Realization, Production