CARTEL – CreAtive Rest(Art) HoTEL is a fusion between ‘modern patriotism’ with Indonesian Art & Culture in an urban setting boutique hotel. Every corner and room showcases contemporary Indonesian artists’ works in colorful yet harmonious interior settings. Traditional Indonesian cuisine is served in an open restaurant concept. It sets a new tone for young millennial travelers to have a unique ‘artistic-nationalism’ staycation or vacation experience they won’t get anywhere else.

Rubicube designs its Branding Image from the beginning, ensuring that the ‘modern patriotism’ concept is consistently applied in all marketing collaterals, graphical artworks, stationery, and social media appearances.

CARTEL – Creative Rest(Art) Hotel is a fusion of ‘modern patriotism’ with Indonesian Art & Culture in an urban setting boutique hotel.

Cartel

Pegadaian is a financial institution that started in 1901 as a legal money loan with reasonable interest instead of an illegal loan shark or money laundering practice. Pegadaian must keep updating its service into gold and non-gold debt insurance, including vehicles, stock, and bonds.

Rubicube Creative refreshes Pegadaian’s branding architecture, translating into more refined collateral and consistent visual identity.

Rubicube Creative refreshes Pegadaian’s branding architecture, translating into more refined collateral and consistent visual identity.

Pegadaian

Bank Raya is part of BRI, previously known as BRI Agro, which was transformed into a Digital Bank. Bank Raya focuses on creating the digital infrastructure for the gig economy players in Indonesia. 

We are here to be a part of this great transformation, both visually and holistically, in shaping the soul of Bank Raya. By creating a cohesive and integrated visual system between products and features, from logo configuration and structure, colors, taglines, supergraphics, and layouts, we bring Bank Raya to be even more ready to expand its wings to all corners of Indonesia.

Bank Raya is part of BRI, previously known as BRI Agro, which was transformed into a Digital Bank.

Bank Raya

Since its establishment in 1976, Bina Pertiwi, a B2B company focusing on the nation’s Agriculture Industry, finally planned to rebrand its corporate culture, portfolio, and branding in 2018. As part of PT United Tractors Tbk (UT), we thoroughly aligned its research, strategy, and brand design resulting in a Stronger Brand Architecture, Stronger Brand Positioning, Stronger Brand Image & Stronger Brand Equity.

The brandmark is designed in blue and green to represent a synergy and a harmonious relationship between Bina Pertiwi Company internals and its customers.

Bina Pertiwi
As part of PT United Tractors Tbk (UT), we thoroughly aligned its research, strategy, and brand design resulting in a Stronger Brand Architecture, Stronger Brand Positioning, Stronger Brand Image & Brand Equity.

Bina Pertiwi

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