Phin Eatery is a unique dining establishment that marries the rich flavors of Chinese-Indonesian cuisine with a contemporary presentation style, making it an ideal destination for gatherings with friends or family. This project, conceived and executed by Rubicube, a comprehensive creative agency, encompasses all elements from brand identity and concept development to the design of marketing collaterals and social media management. The logo of Phin Eatery, a symbol of balance, encapsulates the essence of the brand - a harmonious fusion of tradition and innovation, which is mirrored not only in their cuisine but also in the overall dining experience.

Phin Eatery, conceptualized by Rubicube, combines Chinese-Indonesian cuisine and modern presentation. This ideal spot for gatherings is encapsulated by a balanced logo, reflecting a fusion of tradition and innovation in the culinary experience.

Phin Eatery

Dakari, a sub-brand of the renowned bakery Jawara Roti & Kue in Medan, engaged our team to create a captivating and cohesive brand identity, including marketing collaterals, seasonal packaging, and a social media strategy and design. With a focus on understanding and catering to the preferences and interests of their target audience, we crafted a vibrant and consistent visual language, designing unique seasonal packaging, engaging marketing materials, and "fun" and "beneficial" social media content. By thoroughly researching audience interests and formulating an effective social media strategy, we successfully increased brand recognition, followers, and engagement, fostering a strong sense of community and excitement among Dakari's audience, and ultimately, boosting brand loyalty and customer satisfaction.

Our team crafted a captivating brand identity for Dakari, a sub-brand of Jawara Roti & Kue, designing engaging marketing materials, seasonal packaging, and social media content. By understanding the audience's preferences and implementing a tailored strategy, we successfully increased brand recognition, followers, and engagement, ultimately enhancing brand loyalty and customer satisfaction.

Dakari by Jawara Roti & Kue

Avocado Lovers is an innovative beverage product that takes the love for avocado to a whole new level. It offers a unique culinary journey through three different avocado sensations in one serving - a refreshing avocado juice, a rich avocado sorbet, and buttery avocado pieces to savor. This concept was enhanced by Rubicube, who refined the brand's identity and mascot, providing a fresh look and feel. The agency also contributed to the brand's social media presence and marketing strategies, strengthening its appeal to avocado enthusiasts.

Avocado Lovers is a unique beverage product offering three avocado experiences in one: juice, sorbet, and buttery pieces. Rubicube refined their identity and mascot, while managing their social media and crafting innovative marketing strategies to reach avocado aficionados.

Avocado Lovers

Services