With a strong background in running a variety of businesses, Bobby joined the Rubicube Creative Battleship in 2022. Leveraging digital social media as a platform, he aims to help clients thrive in this pandemic era.

Before graduating as a fully-fledged art director from the Academy of Art University in San Francisco, Bobby spent his years in Vancouver (Canada) and Austin (Texas). In San Francisco, he interned as a web designer and art director with Furnace Design Agency. Returning to his home country, Bobby gained experience as a property agent and a copywriter at Afterhours Design Agency. For over eight years, he has been in the photography business, working with clients such as Imperial Groups, Jun Njan, Black Ball, Fuwa-fuwa, Panca Budi, Astra, Twin Tulipware, Agro Boga Utama, Njonja Meneer, Garuda Aerofood, Body Shop Indonesia, and many more. Recently, as a food enthusiast, Bobby and his friends established Stork Food and Coffee in Sunter.

360 Digital

Bobby Gozali

Chief Digital Officer

Mario is a highly accomplished and experienced professional, with a diverse range of skills and accomplishments in the fields of design, branding, publishing, and entrepreneurship. Born and raised in Singapore and San Francisco, Mario has always had a passion for creativity and innovation. He pursued his artistic interests by earning a Bachelor of Fine Arts degree from the Academy of Art University and later went on to earn an MBA from the University of San Francisco.

Mario's professional journey began at Landor Associates San Francisco, where he gained invaluable experience in the art and science of branding. From there, he went on to work at several other leading design and advertising agencies, including Salt Design San Francisco, MakkiMakki, and Afterhours Group. He also founded and served as CEO of ARKx Global Group, a marketing and branding agency, and Cranium Digital Agency, a full-service digital marketing firm.

Mario's entrepreneurial spirit and business acumen have led him to establish and lead several successful enterprises, including Rubicube Creative Indonesia, where he has served as CEO since 2008. Under his leadership, Rubicube Creative has expanded its reach and influence throughout Southeast Asia, with offices in Singapore and Malaysia and strategic partnerships in Hong Kong and Los Angeles. Mario is also the co-founder of FiftyMM Studio, a creative production studio, and a partner in Red & White Publishing, a media and content company.

In addition to his professional accomplishments, Mario is an active member of the design and advertising communities and has served as a member of both ADGI and DGI. He is also a former managing director of FGD Magazine, a leading publication in the fashion and lifestyle industry. With his extensive experience, expertise, and leadership, Mario is a valuable asset to any organization and a respected figure in the world of design and entrepreneurship.

Creative

Mario Utama

Chief Executive Officer

Chief Branding Officer

Christine Endang, a cornerstone of Rubicube Creative since its inception, currently serves as the Managing Director, showcasing a versatile and accomplished background. Raised in San Francisco, Christine earned her BFA in Interior and Architecture Design from the prestigious Academy of Art University. With over a decade of experience at Rubicube Creative, she has expertly navigated diverse roles including management, human resources, legal, taxation, and finance, making her an indispensable asset to the company.

As the Managing Director of Rubicube Creative, Christine's leadership is founded on a deep understanding of the importance of a holistic, 360-degree approach to business. Guided by her vast expertise and unwavering commitment to excellence, she has been instrumental in driving the growth and innovation of Rubicube Group across Singapore, Indonesia, and Malaysia. Christine's exceptional ability to collaborate and adapt has been crucial to the success of numerous branding and management projects, helping clients achieve their goals and reach their full potential.

Christine Endang

Managing Director

Earning her Bachelor of Science degree from Oxford Brookes University and having worked across multiple industries such as Information Technology and Design has shaped her into an experienced Chief Project Officer. She is a creative problem solver with diverse project and program management experience, and is equipped with a strong consulting and analytical mind.

As the Chief Project Officer at Rubicube Creative, she oversees and manages projects spanning multiple scales and diverse industries. One key to successfully managing these projects is her exceptional communication skills, which she has honed through more than ten years of experience in Project Management.

Elya 

Chief Project Officer

Charles is an experienced design leader who seamlessly blends business and creativity at Rubicube Creative. As Chief Creative Officer, he supports the team in delivering their best work, is responsible for the organization's overall marketing, media, and branding aesthetics, and communicates with clients to understand their needs and build value. Creatively, he fosters empathy, curiosity, and craftsmanship in finding innovative ways to solve problems that make a difference.

With a diverse portfolio spanning multiple disciplines and sectors for over ten years since graduating from Tarumanagara University, Charles possesses a deep understanding of design culture and various societal trends across global markets. When it comes to design, his primary mission is to make a lasting impact by transforming things for the better.

Charles

Chief Creative Officer

Jamal Hussain is a highly skilled hospitality professional specializing in hotel and asset management. He brings with him over 20 years experience in senior management roles including General Manager, Area General Manager, Assistant Vice President and Senior Assistant Vice President.

He has been appointed to spearhead and manage rebranding initiatives, project developments, hotel openings, business turnarounds, owner relations, and general hotel operations.   

He began his career in Vienna, Austria and then spent the following years in Malaysia, Singapore, Indonesia, Taiwan, Hong Kong and the Maldives He worked with established brands including Hilton, Hyatt,
The Peninsula, Hard Rock and Banyan Tree.     

He also recently took a sabbatical from his career to serve as a Director with Arbinger Singapore / Malaysia helping both private and public organizations to transform through "The Outward Mindset" approach. This experience has given him a unique perspective on leadership and management which he includes in his role as a hotel and asset management specialist.

Hospitality

Jamal Hussain

Strategic Partner Singapore

Michael Sengol is a seasoned hospitality professional with over 40 years of experience. He has worked with prestigious hotel chains across Europe and the Asia Pacific, including China, where he was instrumental in establishing hotel brands and developing industry talent. As the CEO of Meritus Hotels & Resorts, he effectively doubled the profits of the flagship Mandarin Orchard Singapore within a year, demonstrating his exceptional leadership skills and strategic vision. Michael's success was further bolstered by his experience as the COO of Millennium & Copthorne Hotels plc in London and the Regional GM of InterContinental Hotels Group. He has also served on the board of SAFRA National Service Association and remains an advisor, highlighting his commitment to community service and important causes. Michael is a respected and accomplished hospitality leader with a proven track record of managing and growing hotel businesses.

Michael Sengol

Paul Lee is a seasoned professional with more than 30 years of experience in the hospitality industryThroughout his career, Paul has acquired expertise in all types of hotels and luxury resorts, including operations, pre-openings, and re-positioning. He also has experience in business expansion for restaurant chains and has successfully completed strategy and business model refinement for two luxury resort chains, Six Sense and Banyan Tree.

Paul's global experience includes working in various locations such as the USA, China, Hong Kong, Macau, Singapore, Philippines, Thailand, Vietnam, and Malaysia. In his previous roles, Paul has been instrumental in opening and operating several properties, including a resort with more than 150 villas and 5 main F&B outlets and a spa in China. As a former Asisstant Vice-President/Regional Operations Director with Banyan Tree, he led pre-opening and operations of 5 hotels and more than 100 villas with annual revenues of USD 70 Million.

Paul is known for being both strategic and hands-on, paying close attention to details. He believes in leading from the front and working alongside his team members to achieve and maintain high levels of excellence.

Paul Lee

Kenneth has extensive experience in a variety of industries across the Asia Pacific region spanning more than 30 years. His background includes working with municipal sewage treatment, railway signalling, air conditioning, braking systems, and platform screen doors for mass transit systems. He has also been involved in hotel, project, and facilities management for casino and construction developments. Kenneth provides technical support, advice, and consultancy to various teams, end-users, and owners on different platforms. He is also committed to developing innovative ideas and recommendations from vendors to improve sustainability, cost savings, environmental practices, and productivity.

Kenneth has worked in project management for hotel and mixed-use developments, master planning, developing service and operational concepts, and environmental and sustainability models for more than 20 years. He has collaborated with several international hotel chains, such as Hyatt, IHG, Hilton, Mulia, Dusit, and Alila, as well as owners at corporate levels. Kenneth is passionate about mentoring and sharing his knowledge, skills, and experience with younger generations. He strongly believes in the power of teamwork and leveraging the expertise of specialists. Additionally, he is always eager to take on new challenges, explore market services and products, and stay up-to-date with new methodologies and technology.

Kenneth Fong

Navjyot, has four decades of experience in the finance industry, He began his career at Deloitte Chartered Accounts before transitioning to the hospitality sector. He served as the Manager of Accounts & Systems for the Taj Group of Hotels in India before joining Shangri-La Hotels & Resorts, where he oversaw finance operations of more than 30 properties across Asia and the Middle East.

Prior to his current role, Navjyot held the position of Vice President, Finance - Optimisation & Projects at Millennium Hotels and Resorts. He previously served as the Vice President of Finance at Shangri-La, where he was responsible for overseeing the Asia Pacific region. During his tenure, he established a shared Service Centre in Singapore and implemented similar centres in Hong Kong, Kuala Lumpur, Manila, and Sydney. Navjyot streamlined processes, revamped policies and procedures for the Group, and created a productivity tracking and roster system for labor management to address the current challenging work environment.

Navjyot Singh Sachdev

Tommy Ng is a seasoned HR practitioner and entrepreneur, with over 30 years of experience in HR across various sectors, including global finance, property development and management, public transport, hospitality, education, and airlines. He is the founder and Chief Guru of HR Guru Private Limited, where he helps HR leaders and professionals enhance and advance their careers and companies improve their HR practices.

Tommy has received numerous awards and recognitions for his HR leadership, including the Medal of Commendation Award from the National Trade Union Congress, the HR Leadership Award from the Asia Best Employer Brand Awards, and the MHC Asia Group Award for Outstanding Contribution to HR from HRM Asia. He has also helped companies like SMRT and Raffles International receive awards for their HR practices.

Tommy has been a member of various HR policy councils and served as an Employer Panel Member in the Singapore Industrial Arbitration Court and the Chairman of SNEF Industrial Group ‘J’ (Hotel & Entertainment Group). He is also a Fellow of the Singapore Human Resources Institute and an award-winning author of the book “Nothing Surprises Me – I work in HR (A Personal Journey)”.

Tommy brings his wealth of HR experience and knowledge to help the company enhance its HR practices and better leverage its people for success.

Tommy Ng

Philip Ommen is a seasoned hospitality professional with over 35 years of experience. As the CEO of Rubicube Hospitality, a company specializing in hotel and asset management, and as the managing partner of Rubicube Creative, a global branding and design consultancy firm. Prior to his current role, he founded Forte Hospitality Consulting and has worked with several international hotel brands, including Hyatt, Shangri-La, Millennium, and InterContinental, as well as independent brands such as Ayana Hotels & Resort and NagaWorld Integrated Resort Cambodia.

Philip has a proven track record of expertise in hotel openings, redevelopment, rebranding, and repositioning. He has worked on projects in several countries, including Singapore, Malaysia, Indonesia, Saipan, and Indo China. Additionally, he served as a Hospitality consultant at Best Sunshine, a USD7 billion-integrated casino resort project in the United States Commonwealth of Saipan.

Philip is well-known for his exceptional ability to enhance the brand and asset values of his clients, elevate guest experiences, develop high-potential talents, and deliver stakeholder returns in both business, resort, and gaming environments. His appointment as CEO is expected to strengthen the leadership and drive the growth of Rubicube Hospitality in the industry. One of his notable accomplishments includes being instrumental in the successful rebranding exercise of Ayana Mid-plaza Jakarta

Philip Ommen

Managing Partner, Singapore

Diane Tan is the Chief Development Officer for Rubicube Hospitality - Hotel & Asset Management, where she aims to enhance the company's brand and asset values, improve team execution experiences, and deliver strong returns to stakeholders. Additionally, as the Managing Partner of AsiaInvest Property Development Consortium (APDC) and Consulting Partner of AsiaInvest Group, she is responsible for connecting property developers in Vietnam with strategic and financial investors, as well as bringing in relevant expertise and consultants to help these property developers. 

Diane has over two decades of experience in banking and finance, private equity and debt financing, M&A, fundraising, and business strategy consulting. Her achievements include securing an USD850 million oil and gas deal in Malaysia, raising more than USD500 million for shipping deals, and attracting a USD2 billion investment in agriculture, water, and waste-water treatment in the Philippines. With her extensive experience, skills, and connections, she is committed to driving Rubicube's growth and success while ensuring responsible and sustainable development.

Diane Tan

Senior Partner Business Development, Singapore

Chief Development Officer

Wickedpies is the only handcrafted premium pie baked passionately by an award-winning New Zealand Chef who caters to people who crave a nostalgic taste. Every pie at Wickedpies is baked daily with honest premium ingredients. They can guarantee that every customer will always get a quality pie in every bite.

Rubicube Creative helped Wickedpies grow by designing a Brand Image from 2022 also all their marketing collaterals, including 16 design booths until today.

Rubicube Creative helped Wickedpies grow by designing a Brand Image from 2022 also all their marketing collaterals, including 16 design booths until today.

Wickedpies

ESB is designed to help everyone in the restaurant ecosystem - from the wait staff and vendors to the owner. We are here to help ESB build its brand, from name search, website, and social media to structuring its brand.

ESB is designed to help everyone in the restaurant ecosystem - from the wait staff and vendors to the owner.

Rubicube Creative collaborated with Yen Signature, a premium yakiniku restaurant in Senopati, Jakarta, to develop a comprehensive branding solution that reflects its modernity, exclusivity, and Michelin-standard quality. Our services included refining the logo, designing signage, crafting menu designs, creating event campaigns for the grand opening, producing engaging social media content and design, and developing a visually appealing website to showcase the exceptional dining experience offered by Yen Signature.

Rubicube Creative enhanced Yen Signature's brand presence with a comprehensive and cohesive design strategy, emphasizing its premium yakiniku dining experience.

Yen Signature

The Lynx is a restaurant and lounge located inside The Grand Mercure Kemayoran, Jakarta. Rubicube has developed The Lynx brand concept of ‘Hidden Paradise’ that is well translated into desirable, relaxed, and opulent brand attributes.

The combination of natural green, sophisticated gold, and mysterious dark grey color is used in all The Lynx brand identity and brand applications to create a sophisticated and prestigious visual look.

The Lynx is a restaurant and lounge located inside The Grand Mercure Kemayoran, Jakarta. Rubicube has developed The Lynx brand concept of ‘Hidden Paradise’ that is well translated into desirable, relaxed, and opulent brand attributes.

The Lynx

Malaychan is a harmonious blend of Peranakan and local culture, celebrating the rich history, colors, and traditions of these diverse worlds. At Rubicube Creative, we crafted a cohesive identity that reflects Malaychan's unique culinary adventures, designed striking in-store and marketing collaterals, and developed an engaging social media content strategy. Our creative approach encapsulates the essence of Malaychan, inviting patrons to experience nostalgic flavors in their everyday kitchen.

Rubicube Creative expertly captured Malaychan's fusion of Peranakan and local culture, crafting a distinct identity, designing eye-catching collaterals, and implementing an engaging social media strategy. Our work invites patrons to relish nostalgic flavors in their everyday kitchen.

Malaychan

Naturein Bed Spray is a unique product featuring a natural formulation that is designed to effectively sanitize mattresses and other soft furnishings. It combats common household pests such as dust mites, bed bugs, and fungi, as well as other bacteria and allergens. What sets Naturein Bed Spray apart is its use of Natural Essential Oil in its formula, adding a pleasant aroma to the sanitization process. As a part of their growth strategy, Naturein enlisted the services of Rubicube to enhance their social media performance. Rubicube's expertise was leveraged to elevate the brand's social media persona, including enhancing their photographic content, defining the brand personality, and generating innovative marketing ideas that resonated with their target audience.

Naturein Bed Spray, a product formulated with Natural Essential Oil, effectively sanitizes and freshens mattresses and soft furnishings from bacteria, allergens, and pests. Rubicube was brought on board to boost their social media performance, improving photo content, defining brand personality, and generating innovative marketing ideas.

Naturein

Our team collaborated with the Westin Resort Nusa Dua Bali, a rejuvenating beachfront haven featuring 5-star facilities and personalized services, to enhance their social media presence. By conducting an in-depth audit and providing valuable insights into their current account, we devised an efficient and effective strategy to increase engagement and followers, ultimately elevating the resort's online visibility and driving guest interest in the luxurious experiences offered at this idyllic retreat.

We partnered with the Westin Resort Nusa Dua Bali to elevate their social media presence, devising a tailored strategy to increase engagement and followers, ultimately boosting visibility and guest interest in their luxurious offerings.

Westin Resort

Our team partnered with Jawara Roti & Kue, an artisanal bakery fusing French and Asian baking traditions, to redefine their brand identity and enhance their social media presence. After successfully rebranding their identity with refreshed packaging, in-store collaterals, catalogs, and seasonal themes, we focused on crafting a tailored social media strategy to showcase their exceptional baked goods and unique fusion of flavors. By emphasizing the bakery's commitment to quality ingredients, innovation, and authentic craftsmanship, we captivated their audience, generating increased engagement and fostering a strong sense of community around the shared appreciation of life's sweet moments.

We collaborated with Jawara Roti & Kue to redefine their brand identity and boost their social media presence. After refreshing their branding elements, we crafted a tailored social media strategy highlighting their unique fusion of flavors and commitment to quality, successfully increasing engagement and fostering a sense of community among their audience.

Jawara Roti & Kue

Phin Eatery is a unique dining establishment that marries the rich flavors of Chinese-Indonesian cuisine with a contemporary presentation style, making it an ideal destination for gatherings with friends or family. This project, conceived and executed by Rubicube, a comprehensive creative agency, encompasses all elements from brand identity and concept development to the design of marketing collaterals and social media management. The logo of Phin Eatery, a symbol of balance, encapsulates the essence of the brand - a harmonious fusion of tradition and innovation, which is mirrored not only in their cuisine but also in the overall dining experience.

Phin Eatery, conceptualized by Rubicube, combines Chinese-Indonesian cuisine and modern presentation. This ideal spot for gatherings is encapsulated by a balanced logo, reflecting a fusion of tradition and innovation in the culinary experience.

Phin Eatery

Avocado Lovers is an innovative beverage product that takes the love for avocado to a whole new level. It offers a unique culinary journey through three different avocado sensations in one serving - a refreshing avocado juice, a rich avocado sorbet, and buttery avocado pieces to savor. This concept was enhanced by Rubicube, who refined the brand's identity and mascot, providing a fresh look and feel. The agency also contributed to the brand's social media presence and marketing strategies, strengthening its appeal to avocado enthusiasts.

Avocado Lovers is a unique beverage product offering three avocado experiences in one: juice, sorbet, and buttery pieces. Rubicube refined their identity and mascot, while managing their social media and crafting innovative marketing strategies to reach avocado aficionados.

Avocado Lovers

Beyond 360 Indonesia is a distinguished Matterport service partner in Indonesia, specializing in the production of 3D and 360-degree virtual tours. Leveraging top-quality tools and training from Matterport, they have created numerous virtual tours for well-known development companies. Rubicube plays a pivotal role in enhancing Beyond 360's digital presence, managing their social media and creating essential marketing materials such as proposal decks, brochures, and website design, proving to be valuable tools for their marketing team.

Beyond 360 Indonesia, a Matterport service partner, excels in creating 3D and 360-degree virtual tours for prestigious development companies in Indonesia. Rubicube has enhanced their digital presence, managing their social media and designing key marketing materials like proposal decks, brochures, and the website, strengthening their marketing outreach.

Beyond 360

Dakari, a sub-brand of the renowned bakery Jawara Roti & Kue in Medan, engaged our team to create a captivating and cohesive brand identity, including marketing collaterals, seasonal packaging, and a social media strategy and design. With a focus on understanding and catering to the preferences and interests of their target audience, we crafted a vibrant and consistent visual language, designing unique seasonal packaging, engaging marketing materials, and "fun" and "beneficial" social media content. By thoroughly researching audience interests and formulating an effective social media strategy, we successfully increased brand recognition, followers, and engagement, fostering a strong sense of community and excitement among Dakari's audience, and ultimately, boosting brand loyalty and customer satisfaction.

Our team crafted a captivating brand identity for Dakari, a sub-brand of Jawara Roti & Kue, designing engaging marketing materials, seasonal packaging, and social media content. By understanding the audience's preferences and implementing a tailored strategy, we successfully increased brand recognition, followers, and engagement, ultimately enhancing brand loyalty and customer satisfaction.

Dakari by Jawara Roti & Kue

Bank Raya is part of BRI, previously known as BRI Agro, which was transformed into a Digital Bank. Bank Raya focuses on creating the digital infrastructure for the gig economy players in Indonesia. 

We are here to be a part of this great transformation, both visually and holistically, in shaping the soul of Bank Raya. By creating a cohesive and integrated visual system between products and features, from logo configuration and structure, colors, taglines, supergraphics, and layouts, we bring Bank Raya to be even more ready to expand its wings to all corners of Indonesia.

Bank Raya is part of BRI, previously known as BRI Agro, which was transformed into a Digital Bank.

Bank Raya

Since its establishment in 1976, Bina Pertiwi, a B2B company focusing on the nation’s Agriculture Industry, finally planned to rebrand its corporate culture, portfolio, and branding in 2018. As part of PT United Tractors Tbk (UT), we thoroughly aligned its research, strategy, and brand design resulting in a Stronger Brand Architecture, Stronger Brand Positioning, Stronger Brand Image & Stronger Brand Equity.

The brandmark is designed in blue and green to represent a synergy and a harmonious relationship between Bina Pertiwi Company internals and its customers.

Bina Pertiwi
As part of PT United Tractors Tbk (UT), we thoroughly aligned its research, strategy, and brand design resulting in a Stronger Brand Architecture, Stronger Brand Positioning, Stronger Brand Image & Brand Equity.

Bina Pertiwi

Pegadaian is a financial institution that started in 1901 as a legal money loan with reasonable interest instead of an illegal loan shark or money laundering practice. Pegadaian must keep updating its service into gold and non-gold debt insurance, including vehicles, stock, and bonds.

Rubicube Creative refreshes Pegadaian’s branding architecture, translating into more refined collateral and consistent visual identity.

Rubicube Creative refreshes Pegadaian’s branding architecture, translating into more refined collateral and consistent visual identity.

Pegadaian

Our challenge was to flawlessly develop the BMW AML website development array to BMW regional branding rules and regulations. Every pixel, font, color, placement, and scale has to follow the strict BMW brand guideline and BMW headquarter approval.

Our challenge was to flawlessly develop the BMW AML website development array to BMW regional branding rules and regulations.

Cendana Homes build to offer better homes for young families in a greener living environment. Located at the heart of Lippo Karawaci Village, it has hundreds of hectares of land still developing, easy access to the city, and MRT line routes in progress, surrounded by prestigious schools, universities, hospitals, shopping malls, and business districts. Rubicube Creative support Cendana Homes in creating their branding identity that can represent the concept of modern green and stylish urban living.

Rubicube developed Cendana Homes’s Brand Identity based on green living, just like a living tree. The tree trunk rooted firmly to the earth represents the growing township and the growing investment that comes along with it.  The four main branches represent the 4 clusters: Cendana Spring, Cendana Hills, Cendana View, and Cendana Place. While the 12 leaves represent all the benefits, the residents will have by living at Cendana Homes.

Cendana Homes build to offer better homes for young families in a greener living environment. Located at the heart of Lippo Karawaci Village, it has hundreds of hectares of land still developing

Cendana Homes by Lippo Group

SiAP! Express is a business development that will bring service users closer to Collection Points which are located in strategic locations and are equipped with pick-up and delivery services from the first mile to the last mile in one Express service that serves the B2B segment with a focus on sending packages with a door-to-door approach. integrated door-to-door

SiAP! Express is a business development from Angkasa Pura 1 to get closer to customers with Service Express Door to Door.

SiAP! Express

With daily passengers that can reach up to 90 thousand per day, business lines in the Jakarta MRT tunnel have also sped up. Therefore, we helped the MRT team design a marketing tool in the form of a 160-page PDF that is not only good in presentation but must also be clear, easy to navigate, read, and understand.

From designing the layout of its graphic elements, colors, icons, and typography systems, we must ensure a good continuity flow that makes it easier for the MRT Jakarta team to present its message to its prospective tenants.

We helped the MRT team to design a marketing tool in the form of a 160-page PDF that is not only good in presentation but must also be clear, easy to navigate, read, and understand.

The first museum of designer toys in Indonesia, the Museum of Toys, houses a great collection of designer toys from top local and international toy designers. The museum features the personal collection of Win Satrya and several other collectors gathered over 15 years.

Having long experience in the Designer Toys industry, the Museum of Toys was established to accommodate the aspirations of collectors, creators, and curator of designer toys as a driver of growth in the industry of designer toys in Indonesia.

The first museum of designer toys in Indonesia, the Museum of Toys, houses a great collection of designer toys from top local and international toy designers. The museum features the personal collection of Win Satrya and several other collectors gathered over 15 years.

Museum of Toys

This is an overseas branding project in Kenya for an urban brasserie that emphasizes fire-grilled steak and seafood. Inspired by its interior that utilizes copper material and color, paired with a warm and intimate ambiance, we developed the Concept and Identity design for Copper.

Copper, The Urban Grill

A restaurant bar covered in the colorful spirit of Peruvian tones and Peru’s diverse culinary heritage. The perfect place to share food & cocktails as they have it all: stunning presentation, experience, taste, and creative environments.

Inspired by the vivid hues and patterns of Peru’s tribal art, we try to mix these colors above a black tone shade that makes the brand’s identity more elegant, seductive, and intriguing.

A restaurant bar covered in the colorful spirit of Peruvian tones and Peru’s diverse culinary heritage. The perfect place to share food & cocktails as they have it all: stunning presentation, experience, taste, and creative environments.

INCA

ESB Tul Pan Tul is a competitive game developed as part of ESB's strategic marketing plan to boost engagement and connect with new markets. Rubicube, the creative agency behind the project, was instrumental in the game's design and development. They handled everything from creating appealing illustrations and designing the game's mascot, to crafting an intuitive and user-friendly UI/UX design. The goal was to ensure an enjoyable and seamless gaming experience that effectively increases user engagement and strengthens ESB's brand presence in new markets.

ESB Tul Pan Tul is a competitive game aimed at increasing engagement with new markets as part of ESB's marketing strategy. Rubicube, the creative agency behind the game, handled everything from illustrations and mascot ideation to UI/UX design, enhancing the user experience and effectively fostering closer relationships with the audience.

ESB Tul Pan Tul

Rubicube Creative brought The Social House to life in Nairobi, Kenya, as a vibrant haven for quirky, social individuals. We crafted a unique brand concept and design that captures the informal, welcoming atmosphere of the hotel. Our meticulous identity design and guidelines ensure brand consistency, while creative marketing collaterals and brand expression amplify the hotel's distinctive essence. We also designed intuitive signage and wayfinding for seamless navigation, enriching the guest experience.

Rubicube Creative shaped The Social House's brand in Nairobi, creating a unique identity, captivating marketing, and seamless navigation for an unparalleled guest experience.

The Social House

Rubicube Creative expertly captured Cloud Lounge's essence as a spectacular rooftop lounge and restaurant in Jakarta. We developed a "Drink, Layback, and Mingle" concept, reflecting the social lifestyle of L.A. and emphasizing the importance of enjoying the moment. Our calligraphy-style logotype represents the lounge's humble service and authentic offerings. Through cohesive brand concept, design, and identity, we ensured a consistent guest experience, while our captivating marketing collaterals and brand expression showcased the stunning panoramic views and lively ambiance.

Rubicube Creative embodied Cloud Lounge's "Drink, Layback, and Mingle" spirit with a calligraphy-style logotype and cohesive branding, showcasing stunning views and a lively atmosphere through captivating marketing and a consistent guest experience.

Cloud Lounge

Rubicube Creative showcased Akasa at Jumeirah Bali as an exceptional cliffside restaurant with a fusion of Asian-inspired, wood-fired cuisine. We developed a captivating brand concept and design highlighting the breathtaking Uluwatu coast views. Our identity design reflects the unique culinary offerings, while our marketing collaterals and brand expression convey the remarkable dining experience awaiting guests at this stunning beach resort location.

Elevating Akasa at Jumeirah Bali's brand, we designed a captivating identity that highlights its Asian fusion, wood-fired cuisine, and breathtaking Uluwatu coast views, while our marketing collaterals and brand expression conveyed an unforgettable dining experience.

Akasa at Jumeirah Bali

Embracing Demo Bar & Bistro's exceptional chill vibes, comfort, and retrofuturistic atmosphere, we created a captivating brand concept and design that reflects the essence of the steampunk era. Our identity design highlights the fusion of Western-style food and drinks, while our marketing collaterals, packaging design, and brand expression showcase the unique, nostalgic ambiance. The brand guidelines we developed ensure consistency across all touchpoints, further immersing guests in this one-of-a-kind Jakarta destination.

For Demo Bar & Bistro, we designed a captivating brand identity reflecting its retrofuturistic vibe, and crafted engaging marketing materials and packaging to showcase the fusion menu and unique ambiance, ensuring a consistent and immersive experience in this Jakarta hotspot.

Demo Bar & Bistro

Rubicube Creative crafted a dynamic brand identity for Mobee, a company engineered to grow digital asset businesses and promote blockchain technology adoption. We developed a captivating brand concept and design that aligns with Mobee's vision of democratizing finance everywhere. Our identity design, marketing collaterals, and brand expression effectively convey the company's mission to provide institutional-grade, bespoke product solutions. The brand guidelines we established ensure a consistent and powerful message across all touchpoints, embodying Mobee's leadership in driving change and fostering a strong community.

We shaped Mobee's brand identity to reflect its vision and mission, creating a consistent, powerful message through captivating concepts and engaging marketing materials.

Mobee

Rubicube Creative developed a comprehensive branding strategy for Spring Valley, a residential community in Sentul City that combines Scandinavian minimalism with a spectacular view of Mount Pancar. Our team designed a unique logo and visual identity inspired by the natural beauty of Sentul City and the growth potential of Spring Valley. Our services included creating a cohesive brand concept, identity design, marketing collaterals, and a grand brochure to showcase the harmonious blend of design, nature, and modern living in this sought-after community.

Rubicube Creative crafted a cohesive branding strategy for Spring Valley in Sentul City, inspired by its natural beauty and Scandinavian minimalism. Our work included logo design, identity development, marketing materials, and a grand brochure to showcase this harmonious and modern community.

Spring Valley at Sentul City

In line with ESQA Cosmetic's commitment to enhancing natural beauty with vegan and halal-certified products, we developed a brand concept and design that reflect the brand's cutting-edge approach to makeup. Our identity design embodies the brand's innovation and ethics, while our marketing collaterals, packaging design, and brand expression effectively communicate ESQA's essence as a leader in the Indonesian cosmetic industry.

Capturing ESQA Cosmetic's innovative and ethical essence, we created a cohesive brand identity, designed engaging marketing collaterals, and crafted expressive packaging to effectively showcase the brand as a leader in Indonesia's vegan cosmetics scene.

ESQA

Rubicube Creative was instrumental in elevating the brand identity and dining experience of Suji-Suan Cai Yu, an authentic Sichuan cuisine restaurant in Indonesia. We refined their logo, capturing the essence of their signature dish, Suan Cai Yu, and the vibrant Sichuan flavors. Our team meticulously designed eye-catching marketing collaterals, menu designs, and a compelling proposal design that showcased the unique offerings of the restaurant, such as their specialty SUJI rice, bean curd roll toppings, and the crowd-favorite Chong Qing chicken. Our creative solutions encapsulated the essence of the Suji-Suan Cai Yu dining experience, inviting patrons to indulge in the rich, spicy, and sour flavors of the best Sichuan restaurant in town.

Rubicube Creative skillfully enhanced Suji-Suan Cai Yu's brand identity, refining their logo and crafting captivating marketing collaterals, menu designs, and proposal design. Our creative solutions highlighted the restaurant's authentic Sichuan flavors and signature dishes, enticing customers to savor the finest Sichuan cuisine in town.

Suji Suan Cai Yu

CARTEL – CreAtive Rest(Art) HoTEL is a fusion between ‘modern patriotism’ with Indonesian Art & Culture in an urban setting boutique hotel. Every corner and room showcases contemporary Indonesian artists’ works in colorful yet harmonious interior settings. Traditional Indonesian cuisine is served in an open restaurant concept. It sets a new tone for young millennial travelers to have a unique ‘artistic-nationalism’ staycation or vacation experience they won’t get anywhere else.

Rubicube designs its Branding Image from the beginning, ensuring that the ‘modern patriotism’ concept is consistently applied in all marketing collaterals, graphical artworks, stationery, and social media appearances.

CARTEL – Creative Rest(Art) Hotel is a fusion of ‘modern patriotism’ with Indonesian Art & Culture in an urban setting boutique hotel.

Cartel

Rubicube Creative captured the essence of Alaya Resort Ubud, a luxurious sanctuary in Bali, by creating a distinct brand identity that reflects its unique artistry and cultural charm. Our comprehensive brand concept, design, and architecture highlight the resort's sophistication and commitment to the environment. Through engaging marketing collaterals and brand expression, we showcase the resort's captivating surroundings, while our identity guidelines ensure a consistent and memorable guest experience.

Rubicube Creative crafted Alaya Resort Ubud's distinctive brand identity, emphasizing its cultural charm and sophistication through engaging marketing and a consistent guest experience.

Alaya Resort Ubud

Ashley Tang just opened for the public in November 2022. Rubicube Creative is proud to say that we have helped Ashley Hotels design its brand identity, hotel, and marketing collaterals, as well as its signage and uniforms.

Ashley Tang

Rubicube Creative played a pivotal role in shaping the brand identity of Discovery Ancol, part of the renowned Discovery Hotels & Resorts management. We developed a comprehensive brand concept and design that reflects the elegance and contemporary style of the property. Our expertise in brand architecture helped create a cohesive brand identity, while our marketing collaterals enhanced the hotel's visibility and allure. The brand expression and identity guidelines we crafted ensure consistency across all touchpoints, elevating the guest experience and capturing the essence of the exceptional services and attractions offered at Ancol Dreamland Park.

Rubicube Creative refined Discovery Ancol's brand, delivering a cohesive identity, impactful marketing, and an elevated guest experience.

01. Discovery

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02. Envision

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03. Realization

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04. Production

Key Deliverables

Creative Division Team

Mario Utama

Charles

Elya

Christine Endang

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